Twitter’s small-but-mighty phrase rely has had a grip on us because the platform first launched in 2006. The microblogging app is just not solely an efficient software for communication (and memes), but additionally for enterprise: a single advert on Twitter has the potential to achieve 436.4 million individuals.
However who’re these customers? Demographics matter. The place do they stay? How a lot cash do they make? Are they sufficiently old to hire a automobile or legally purchase fireworks? All necessary inquiries to ask when utilizing the platform for social advertising, particularly if you happen to’re some sort of pyrotechnic carshare startup. (That’s my concept, nobody steal it.)
These statistics reveal all the pieces it’s essential to find out about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve acquired you lined.
Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
General Twitter user demographics
1. Twitter is the world’s 15th most-used social media platform.
Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is way decrease on the record than Fb and Instagram—however this can be a lineup of giants. It’s sort of like an Olympic swimmer getting fifteenth place: they’re nonetheless among the finest swimmers on this planet.
Supply: Digital 2022
2. Twitter is the 12th most popular time period searched on Google.
Regardless of having its personal app (and, you already know, bookmarking present) individuals are nonetheless looking “twitter” on Google usually—much more usually than Netflix.
Supply: Digital 2022
3. Twitter.com is visited 7.1 billion instances per 30 days.
That’s based mostly on knowledge from Statista—there have been 7.1 billion visits in Might 2022, which was up from 6.8 billion visits in December 2021.
4. Advertisements on Twitter have the potential to achieve 8.8% of all web customers.
There’s 4.95 billion whole web customers, so 8.8% is nothing to sneeze at. Perhaps it’s time to start out researching how to use Twitter for business.
Supply: Digital 2022
5. The variety of worldwide Twitter customers is anticipated to develop to 497.48 million by 2025.
That’s virtually 5 hundred million, if you happen to’re counting (and we’re).
Supply: Statista
6. 82% of high-volume Twitter customers say they use the platform for leisure.
A 2021 Statista study discovered that 82% of frequent Tweeters (those that Tweet 20 or extra instances per 30 days, dubbed “excessive quantity” on this knowledge) use Twitter for leisure. 78% stated they use the micro-blogging platform as a option to keep knowledgeable, and 77% stated they used it as a option to specific their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 instances per 30 days) stated they use Twitter as a option to specific their opinions… in any case, you may’t actually specific your self on the app if you happen to’re not tweeting or retweeting.
Supply: Statista
7. Relating to utilizing social media websites for information, Twitter is the most popular source.
That’s true in the USA, anyway. In 2021, 55% of People reported that they repeatedly get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).
Supply: Statista
8. Plus, 57% of people who get information from Twitter say the platform has elevated their understanding of present occasions over the previous yr.
That is from one other American survey. 39% of Twitter information shoppers stated that they realized extra in regards to the lives of celebrities and public figures, 37% stated it elevated how politically engaged they really feel and 31% stated it elevated their stress ranges.
Supply: Pew Research Center
9. Solely 0.2% of Twitter users only use Twitter.
In different phrases, almost the entire people on Twitter have accounts on different social networks too. The biggest overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to maintain that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so deciding on these two platforms could end in reaching a wider audience).
Supply: Digital 2022
10. A majority of Twitter customers don’t actually understand their privacy settings.
Yikes. In response to a 2021 Pew Research survey, 35% of Twitter customers stated they both had a non-public Twitter deal with or weren’t certain about their privateness settings… however of these customers, 83% truly had a public Twitter account. (Psst—if you happen to’re unsure about your personal settings, take a look at these best practices for optimizing Twitter settings).
Supply: Pew Research Center
Twitter age demographics
11. Most Twitter customers are between the ages of 25 and 34.
Worldwide, 38.5% of Twitter customers are 25-34, making it the biggest age group utilizing the app. So, if you happen to’re attempting to extend model consciousness on this age group, Twitter is a good match.
The smallest age group is 13-17 (6.6%), which is probably for the best.
Supply: Statista
12. 20% of 18 to 34 year olds have a beneficial opinion of Twitter.
The truth is, it looks like opinions of Twitter have an inverse relationship to age—youthful individuals are likely to have a beneficial opinion and older individuals are likely to have an unfavourable opinion. It’s exemplified within the Statista graph under: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the purple (“very unfavourable”) chunk will get bigger because the age group will increase.
Supply: Statista
13. Since 2014-15, the variety of teenagers who use Twitter has decreased.
In response to a PEW Research study, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).
Supply: Pew Research Centre
14. Twitter has one of many smallest age gaps in customers of any common social platform.
Which means the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a mean age hole of 20 years).
Supply: Pew Research Centre
Twitter gender demographics
15. Worldwide, 56.4% of Twitter customers establish as male.
And 43.6% establish as feminine.
Supply: Statista
16. 1/4 of all American males use Twitter.
That’s solely barely increased than the stat for girls—22% of American ladies are on the app.
Supply: Statista
17. 35% of American ladies have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.
In response to a 2021 study by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American ladies really feel the identical manner.
Supply: Statista
Twitter location demographics
18. The US is the nation with essentially the most Twitter customers, with 76.9 million.
Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).
Supply: Statista
19. Singapore is the nation with the very best eligible attain fee for Twitter advertisements (53.9%).
Which means advertisements and promoted Tweets have the potential to achieve simply over half of Singaporeans, and it’s the nation with the very best eligible attain fee. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).
Supply: Digital 2022
20. The U.S. has the biggest promoting viewers on Twitter.
As a result of America is the nation with essentially the most Twitter customers, it’s additionally the nation with the biggest promoting viewers. Advertisements on Twitter have the potential to achieve 27.3% of all People over the age of 13.
Supply: Digital 2022
22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.
That is based on a 2021 Statista survey. The identical knowledge reviews that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are blended—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.
Supply: Statista
Twitter earnings demographics
23. Solely 12% of People who make beneath $30k a yr use Twitter.
The numbers are bigger in higher-income teams. 29% of People who make $30,000-$49,999 per yr use Twitter and 34% of People who make 75k or extra per yr use Twitter.
Supply: Pew Research Centre
Twitter schooling stage demographics
24. 33% of Twitter customers have a university schooling.
The truth is, these with post-secondary levels are the biggest proportion of Twitter customers—26% have accomplished some faculty, and 14% have a highschool diploma or much less. Students, unite.
Supply: Statista
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