NEW YORK — Critical Mention — the main all-in-one earned media monitoring and intelligence platform — has launched Instagram monitoring as a part of its Earned Media Suite. The new launch provides to the platform’s already sturdy Social Media Monitoring providing, which additionally contains Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention additionally affords monitoring for probably the most expansive set of TV and Radio Monitoring for stations in North America. The Earned Media Suite additionally features a Media Contact Database, Podcast Monitoring, Online News Tracking and entry to Licensed Content, making it probably the most full PR and Communications answer available on the market.
“Our clients have made it clear to us that Instagram is an important social channel for brand building, so in our continuing effort to provide our clients with all the features they need to be successful, we made releasing Instagram tracking a top priority,” defined Critical Mention President and CEO Don Yount. “I also can’t say enough about the work that our engineering, product and DevOps have done. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”
This newest launch from Critical Mention permits customers to:
- Ad-hoc search public Instagram accounts
- Save searches for Instagram mentions within the Social part of the Search tab and get real-time alerts of their mentions
- View Instagram submit kind, language, follower depend and publicity values
- Email clips immediately from the platform and add them to stories
The launch follows quite a few different important characteristic provides, together with a Google Analytics integration, industry-first Media Contact Database features and Podcast Monitoring. The firm continues to develop shortly, having elevated new bookings greater than 30 p.c over the primary two quarters of 2021. Critical Mention’s philosophy of constructing native, linked options internally – reasonably than by way of third-party connections – is offering worth to shoppers by way of a extra seamless consumer expertise than different platforms can present.
“Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions. But in the end, everybody at Critical Mention felt it was worth the work to provide our clients with the best product possible,” mentioned Chief Technology Officer Vishal Padhye. “I’m extraordinarily excited to share Instagram monitoring with our customers and to see them use this characteristic to proceed rising their manufacturers.
The Critical Mention product roadmap is not going to decelerate within the second half of 2021, with new design enhancements, content material units and analytics anticipated. The firm continues to develop quickly and plans to maintain investing within the platform’s capabilities.
“Critical Mention has one philosophy above all else; we listen carefully to what our clients tell us and do everything we can to meet their needs,” mentioned SVP of Sales and Account Management Zack Jenkins. “Instagram tracking is the result of that philosophy, and I look forward to continuing to put powerful tools in our clients’ hands moving forward.”