THE 2020 AWARD WINNERS
The Advocate
Foxtel broadcasts a brand new tradition of personalization.
As essentially the most modern and dynamic media firm in Australia providing subscription TV, Foxtel knew they needed to enhance their enchantment to prospects by making engagement simpler, extra private, and extra mobile-friendly. They noticed a novel alternative to extend the insights and buyer personalization with Adobe Experience Cloud expertise. They used Adobe Target, Analytics, Audience Manager, and Experience Manager to provoke a “build, test, measure” method to their advertising and customer-related initiatives.
The Ambassador
Chelsea Kiko of McGraw Hill Education aces superior buyer engagement practices.
Chelsea Kiko is advertising operations supervisor at McGraw Hill — a studying science firm that delivers customized studying experiences to college students, dad and mom, educators, and professionals. By utilizing Adobe options to know what their prospects wished, Chelsea reshaped the routing technique, getting advertising leads into the arms of gross sales reps extra rapidly. She developed a relationship with the gross sales group to create enhancements in routing that each serves the shoppers extra rapidly and will increase pipeline.
The Analyzer
Chartered Accountants Australia & New Zealand paves a brand new path to digital maturity.
Chartered Accountants Australia & New Zealand (CAANZ) serves because the premier, member-based physique for accountants of their area. Among their branding presence, CAANZ maintained seven completely different internet properties. They knew that their utilization was excessive, however guests weren’t discovering what they have been in search of. CAANZ used Adobe expertise, the creation of data-first tradition, and organizational buy-in to considerably develop the corporate’s digital maturity.
The Architect
Westpac will get private in a brand new age of digital banking.
As Australia’s first financial institution and oldest firm, Westpac needed to join its customer experience throughout all channels. To achieve this, Westpac first needed to convey consistency to the completely different digital instruments getting used throughout the enterprise. They turned to the options in Adobe Experience Cloud, which allowed them to function effectively throughout a number of channels and experiences. Westpac reinvented their method to personalization.
The Changemaker
National Center for Missing and Exploited Children reaches a wider viewers.
NCMEC is a non-public, non-profit company whose mission is to assist discover lacking kids, scale back little one sexual exploitation, and forestall little one victimization. NCMEC felt that it was essential to undertake applied sciences that not solely engaged individuals with desktop experiences however cellular and pill experiences as nicely. With the assistance of Adobe Experience Manager, they created three new web sites that met extra numerous audiences with messages related to them. It’s remodeled NCMEC’s means to interact individuals, hold the nation’s kids safer, and convey extra lacking kids residence.
The Closer
VMware will get gross sales and advertising on the identical web page.
VMware is the chief in virtualization and cloud infrastructure options that allow their 350,000 enterprise and SMB prospects to thrive within the Cloud Era. They have been in want of a single supply of fact when figuring out if a lead certified for a gross sales group follow-up. VMware used Marketo Engage to empower their advertising groups to execute their very own advertising packages. The result’s a system that empowers all groups at VMware, not simply advertising, to comprehend income objectives and proceed to hit their numbers.
The Magnifier
Refinitiv creates a brand new digital ecosystem to make life simpler for his or her prospects.
Refinitiv supplies market-leading information for buying and selling and danger administration analytics, mixing 160 years of Reuters heritage with the most recent expertise. They wanted to reinvent the shopper’s digital journey, align their choices, and empower the monetary group with a greater on-line expertise. They created a brand new element library system and elevated the reusability of content material and capabilities throughout their on-line properties, whereas Adobe Analytics supplied a constant information layer throughout their ecosystem. Lastly, they used Adobe Advertising Cloud to introduce programmatic advertising capabilities.
The Mastermind
Rite Aid brings a brand new omnichannel focus to their shops at a personalised buyer degree.
Rite Aid Corporation, whereas a recognizable model, knew they couldn’t stand nonetheless in a retail and B2C setting. They noticed alternatives to modernize in methods to be extra customer-centric, present higher providers, provide higher entry to merchandise and wellness manufacturers, and ship best-in-class content material. Adobe Experience Cloud supplied the correct mix of instruments and performance to additional the content-to-commerce mission of their technique. By bringing Adobe Experience Manager into the combo in 2020 and different suites transferring ahead, Rite Aid goals to convey a extra unified expertise to your complete buyer journey.
The Maverick
TELUS drives prospects to their useful cellular expertise.
TELUS, one of many largest Canadian telecommunications firms, discovered that prospects who adopted their cellular app have been extra more likely to carry out excessive worth self-serve actions and have been way more engaged than internet customers. TELUS created customer segments utilizing Adobe Audience Manager to attach their on-line and offline information and used these segments in Adobe Target to serve customized app obtain banners. They then used Adobe SDK5 and Adobe Campaign to ship push notifications and in-app messages to drive consumer engagement. Since the trouble to drive prospects to the cellular app, TELUS has seen their common month-to-month app downloads triple over the prior yr.
The Orchestrator
Rural King brings heightened comfort to rural communities.
Rural King began in 1960 and supplies a broad vary of meals, seed, and different farm and residential merchandise. They discovered that they struggled with web site efficiency points, which brought on them to lose on-line gross sales, harm buyer belief, and influence relationships with suppliers. Using Magento Commerce, Rural King automated a lot of their order monitoring, stock administration, achievement, monitoring and reporting. They have modified the best way their prospects store, combining the conveniences from on-line and in-store buying in addition to hybrid buy-online-pick-up-in-store choices.
The Transformer
CenturyLink discovered a strategy to get extra out of their buyer interactions.
CenturyLink is a expertise chief delivering hybrid networking, cloud connectivity, and safety options to prospects all over the world. One of their greatest struggles revolved round a number of enterprise items utilizing expertise that didn’t combine or was redundant and under-utilized. They consolidated and optimized their digital methods, datasets, and advertising spend utilizing Adobe Experience Cloud, whereas streamlining deployment of strategic product, marketing campaign, and buyer expertise initiatives to the sphere utilizing Adobe Target, Experience Manager, Analytics, Marketo Engage, and CenturyLink’s inside information lake.
The Experience Maker Executive of the Year
Nitin Sethi of IndiGo Airlines brings a greater particular person expertise to all prospects.
Nitin Sethi is vice chairman of digital at IndiGo, India’s largest passenger airline specializing in offering low fares, being on time, and delivering a courteous and simple expertise. To deal with siloed methods, restricted customer profiles, and omnichannel wants, Nitin preferred the holistic method that Adobe Experience Cloud and its platform provide. He and his group efficiently launched the fare drop expertise for his or her prospects — which is the primary within the trade for an airline. And now, with a 360-degree view of shoppers, IndiGo can drive personalization and perceive repeat prospects higher.
The Experience Maker Team of the Year
Sprint’s Hive helps create extra customized experiences.
Sprint is an American telecommunications firm that, previous to their merger with T-Mobile, was the fourth-largest cellular community, serving 54.3 million prospects. Sprint’s problem was discovering one of the best ways to serve customized buyer experiences. They used Adobe Target to seize nameless behavioral information, after which began testing to enhance efficiency. There’s been a 22 p.c enhance in total order conversion charges and a rise of 14 p.c within the conversion of brand-new prospects.
The Experience Maker of the Year
Josh Mann helped Comcast break down information silos to personalize buyer communications.
Josh Mann, director of promoting expertise at Comcast, confronted a tricky problem: buyer information was fragmented throughout methods and caught in channel-specific silos. Josh and his associates efficiently adopted Adobe Campaign with out enterprise interruption, together with information migration of 60 million prospects and prospects. Now Comcast delivers journeys and campaigns that attain your complete prospect and buyer base of over 60 million individuals throughout your complete buyer lifecycle.