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    Top Moments and Highlights from Day 1

    November 12, 2022 ,

    It’s lastly right here! Litmus Live 2022—aka, the premier e mail occasion of the 12 months—has formally kicked off! From October twenty fifth to twenty sixth, over 50 consultants will take the e-mail stage, together with our 4 keynote speakers.

    Day one simply acquired underneath means, kicking off two days of action-packed schooling and inspiration.

    Couldn’t make it? We’ll catch you up on the highest moments so removed from Litmus Live 2022. (Don’t overlook—you may watch all of the periods on-demand for one 12 months, with a paid MAX ticket.)

    Here’s what you missed.

    It’s not too late: you may nonetheless register for day two of Litmus Live 2022 by 1pm ET/12pm CT on Wednesday, October twenty sixth. Catch all the sessions on-demand with a paid MAX ticket →

    Habits of Creativity for Email Pros

    As keynote speaker Jenny Haggard (Creative Strategy, NA Lead, Spotify) places it: constructing and breaking habits assist us turn out to be the very best model of ourselves. “Think about your positive and negative habits to work on being a better marketer.”

    For higher creativity, preserve the AABCs (anima, viewers, model, and tradition) in thoughts—and take into consideration how one can apply that to your e mail advertising.

    “Creativity cannot exist with homogeneity. It cannot exist with sameness or the status quo. It can only exist because someone sees something in a new way,” says Haggard.

    Data Visualization Without Images: AMP Email Update

    How are you able to show knowledge with out utilizing photos in e mail? And how can AMP for email create higher knowledge visualization experiences in e mail? 

    Benjamin Djang—Creative Technologist at The Washington Post—confirmed attendees how, together with inside suggestions and instruments for e mail builders.

    Design For Life: Creating A Framework for the Career You Want

    Keynote speaker Kason Morris (Head of Learning Experience Design, Salesforce) walked us by making use of design considering to our lives—and careers.

    Morris reminds us concerning the energy of reframing. Instead of asking “what should I do with my career?” ask your self, “what am I most interested in pursuing right now?”

    Most folks on common have about 5 profession modifications of their lifetime. Career isn’t one thing you may simply “figure out”—there isn’t a incorrect alternative.

    Working Towards Email Standards

    What if e mail builders, ESPs, and e mail purchasers have been all on the identical web page? That’s the place the Email Markup Consortium (EMC) is available in.

     

    The EMC is a community-led group of trade professionals on a mission to create e mail requirements that enhance the e-mail expertise for everybody.

    As Alice Li places it, change is everybody’s duty. “All this causes a feedback loop of rendering inconsistencies and issues, because all three parties are trying to edit emails to account for each other.”

    Alongside Mark Robbins and Hussein Al Hammad, the three founding members of the EMC took the e-mail stage at Litmus Live 2022 to share extra about their developments, and how to get involved.

    Email Evolution: Uncovering What Matters Most

    Customers need to be heard, understood, in management, and remembered. As entrepreneurs, we will present that with related experiences—like presents, rewards, and most significantly, personalization.

    Lisa Wester (Senior Email & Marketing Automation Manager, Emerson) shared why it’s very important to place the client first and what that appears like for advertising orgs—together with examples of how her crew advanced from product- to customer-centric.

    Wester stated the important thing to email personalization is to work collectively (as a substitute of fragmented in silos) o perceive the complete buyer journey throughout departments. “Every interaction leaves an impression. Make it a good one.”

    Driving Business Impact Through Email Marketing

    Attrition is rising, in part because marketing teams feel like order takers, with too many capabilities. How can teams take their power back, while scaling their efforts?

    In her session, Aimee Bennett (Marketing Automation Manager, Ferguson) provides a tactical, step-by-step method for driving impact through email.

    Bennet urges us to think: What does your service “cost” per hour? Think about the “packages” you provide internal groups with your emails and content—and what you are going to “bill” for that.

    “It’s not a negative to need a freelancer,” says Bennett. “I wasn’t really sure why to use a freelancer until I realized I could hire them quickly and get them to focus on the business as usual tasks. Then my team could focus on strategy and what really drives the numbers.”

    “Find your extensions of team. That’s what your freelancers truly are.”

    Behavioral Triggers: Cultivate Meaningful Consumer Conversations

    Behavioral messaging is an essential part of the overall marketing mix, with behavior triggers often driving the highest engagement metrics.

    “Event-based email triggers are 467% more effective than batched business-as-usual emails,” stated Lauren Gannon (Senior Vice President, PeopleCloud Messaging, Epsilon) and Jill Lemaire-Redo (VP, Digital Strategy and Insights, Epsilon).

    Are You Over Designing Your Emails?

    Creating emails is both an art and a science. How do you combine new ideas that may be risky, while also hitting your goals?

    Lara Banker (Sr. Marketing Manager, Astral) took attendees through real examples of how to find the sweet spot between beautifully designed emails and those that perform.

    Banker’s quick tip: “When you are zoomed out from your email, you can really start to see what is going to draw your users attention.”

    Here are more takeaways from our attendees:

    You’re Human, and I’m Human, Too! The Power of Reply Management

    Reply management is an important but often overlooked part of email marketing. User experience information from the actual user is invaluable—and replies can help us do better.

    Sara Willimon (Sr. Email Marketing Specialist, InQuest Marketing) shares how to tap into the power of reply management as a connection point between brands and customers.

    “Humans reply in unexpected ways—and these may not be caught by an automatic filter because they don’t use ‘trigger words’ your ESP uses to recognize them,” says Willimon.

    “When there are kind souls who reply with what they do like, add them to your portfolio, white papers, reports, testimonials, performance reviews! Share them with anyone who touched that email and helped make it happen. Take the joy where you can out of what you receive,” says Willimon.

    It’s simple to go down the rabbit gap in relation to email preference centers. “There are so many easy mistakes to make with a project of this type, and it’s a deceptively simple concept,” stated Aaron Beatty (Director of Digital Engagement, Attain Partners) in an interview with Litmus.

    Preference centers are multi-faceted and complex, but Beatty makes it approachable with tips, considerations, and more.

    Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work

    How can you set your buyer knowledge to work? Andy Locke (Director of Strategy, Response Labs) says to take a prescriptive approach.

    Break your customer data down into loyalty segments—value-tiers, clusters, and triggers. This will create an email messaging strategy of unique customer segments, each with their own goals, objectives, and KPIs.

    Don’t let FOMO get the best of you

    Missed out on day one? Don’t worry, you can still register for day two of Litmus Live until 11am ET/12pm CT on Wednesday, October 26th.

    For the full Litmus Live experience, upgrade to a Litmus Live MAX ticket to get access to all sessions, including exclusive live panels, full networking opportunities, and post-event access to live and on-demand sessions (plus Litmus Live 2021 sessions!).

    For the full Litmus Live experience, upgrade to a Litmus Live MAX ticket to get access to all sessions, including exclusive live panels, full networking opportunities, and post-event access to live and on-demand sessions (plus Litmus Live 2021 sessions!). →

    Follow #LitmusLive2022 on Twitter to remain within the loop of all issues Litmus Live!

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